从新闻（博客分享服务商madKast获投资 平台价值被看好）了解MadKast所提供的服务，很好奇其所谓的平台价值何在，登录MadKast体验了一下服务，是极其的简单，所谓的“one click share”。只需要输入自己的邮箱地址，然后Madkast生成一段javascript代码，嵌入blog的header.php的</head>中，于是在每篇blog的标题栏旁边就出现了一个“
Share”图标，点击图标将出现分享页面，分享页面聚合了诸如del.icio.us,digg等社会化网络服务的链接，也可以通过邮件或手机方式与朋友分享。
从技术上来说，其实此类服务的原理很简单，实现很容易，MadKast的实现采用了时下流行的thickbox（http://jquery.com/demo/thickbox/）风格或者叫lightbox风格。
从功能上来说MadKast与addthis或wordpress的插件Share This所提供的功能类似，都是社会化网络服务的一站式聚合应用。
那么对于投资MadKast的风投而言，MadKast所谓的“平台的价值”何在呢?
“madkast.com通过在线技术提供的服务兼具社会和商业意义，是一个理想的投资对象。通过madkast的服务，博客用户可采用一键式把自己的内容随意分享至各种不同平台。此外，通过madkast的系统还可以跟踪分析博客们的使用行为，对希望在博客上投放广告的广告主而言是极有价值的”。
几点思考：
1、兼具社会和商业的在线服务能够被风投看好。
2、聚合各种已有的网络应用的平台性服务（mashup）能够被风投看好。这里的重点是“服务的平台性”还是“服务的工具性”。像Share This这样的服务可以定义为“工具性服务”，而addthis和MadKast可以定义为“平台性服务”（平台性服务有那些呢？呵呵，需要仔细考虑一下）。那么还需要具备那些功能才能与“工具性服务”区别开来呢。
从这边文章I’m Happy About MadKast来看，MadKast目前提供了如下一些服务：
- Remembers any friends info you put in so you don’t have to remember it the next time - just click on your friend.
- Remembers friends across any MadKast enabled blog (e.g. we’ve also implemented MadKast on AsktheVC – any friends you share Feld Thoughts content to will also show up when you share stuff on AsktheVC.)
- Sends complete blog posts via MMS (I think this is the first thing I’m involved in where I’ve found MMS to be actually interesting.)
- Provides bloggers with detailed analytics about which content is being shared.
- Automatically reorders your bookmarking preferences based on your usage.
addthis和MadKast的比较：
MadKast is much more powerful than AddThis. AddThis only allows users to bookmark content to share with other people; on the other hand, madKast also allows users to send content via e-mail and MMS. In addition, madKast remembers all friends’ contact information across sites after it is entered for this first time. MadKast also allows you to use any existing social bookmarking tools — which is really the only aspect which makes it similar to Addthis.
Finally, in the not too distant future, madKast will be rolling out detailed analytics packages for bloggers/publishers as well as ad sharing network.
Bottom line is that AddThis only has a small subset of madKast’s functionality.
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AddThis is primarily concerned with social bookmarking. They provide a VERY large list of social bookmarking sites - everything from the popular (Facebook and Digg) to the obscure.
madKast combines social bookmarking with sharing through email and MMS. We let our users send posts to their friend’s email addresses and mobile phones. We also provide the most popular social bookmarking services - the services that make up about 95% of all social bookmarking.
In addition, AddThis works in a popup window, while madKast functions in a javascript / ajax window - this means we don’t ever have to worry about popup blockers.
Finally, madKast stores the contacts you send posts to - for example, just enter in your friend’s email address once, and the next time you use madKast, we’ll remember your friend’s contact info, so you don’t have to type it in again.
3、针对用户行为分析进行精准式营销或广告推送仍然是web2.0所有盈利模式的核心模式。
Technorati 标签: madkast , addthis , 在线服务平台 , lightbox , thickbox
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